As a marathon runner, Andrew Paterson, a friend, has been pretty disgusted by how rapidly nature turns into landfill. As a result he has set up a company that provides money for cleanup projects. One of the ways he can be convincing when looking for sponsors (that enable these cleanup projects) is by raising the number of fans his company, Laneo, has on Facebook or its his Twitter feed. For every 5000 fans he can get 5 wilderness cleanup projects in 2010. I'll let him explain this better in the following video:
The Laneo Challenge: Part 1 from Andrew Paterson on Vimeo.
If you are interested, you can become a fan of Laneo, has on Facebook or follow the Laneo Twitter feed.
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